TRANS, founded in 1970, is a household name in Botswana’s wholesale and retail sector. For over five decades, we have built a legacy of trust, affordability, and accessibility, making us one of the country’s most recognized FMCG distributors. TRANS has played a pivotal role in shaping Botswana’s retail landscape, serving as a key supplier for parastatals, corporates, independent retailers, and businesses in the food and hospitality sector.
TRANS ensures that it meets the diverse needs of its customers across different regions. The wholesale division caters primarily to bulk buyers, supplying essential foodstuffs, non-perishable goods, and liquor at competitive prices. Meanwhile, the low-cost retail format provides direct access to everyday essentials for individual consumers and small businesses, maintaining affordability without compromising on quality.
Despite the challenges posed by the global pandemic, TRANS quietly celebrated our 54th anniversary, marking a significant milestone in our history. Having served three generations in Botswana, we continue to evolve, embracing modern retail trends while staying true to our mission of delivering value to our customers.
TRANS is developing privacy-compliant consumer data platforms to better understand customer preferences and deliver the products they truly want. By leveraging data responsibly, we aim to create a seamless shopping experience where consumers can access their preferred products more efficiently. This initiative is closely integrated with our category management systems, ensuring that we minimize redundant stock and optimize stock turnover.
By refining our inventory strategies, we enhance operational efficiency while adding significant value to both our suppliers and customers, fostering a more responsive and demand-driven retail environment.
Our strategic focus remains on customer-centricity, driving improvements across the entire supply chain. By aligning our consumer insights with procurement, distribution, and merchandising, we can anticipate demand more accurately and reduce inefficiencies. This approach not only benefits customers through improved product availability but also strengthens supplier partnerships by creating a more agile and profitable ecosystem. Ultimately, our goal is to build a more dynamic and data-driven retail framework that delivers value at every stage, ensuring sustainable growth and market leadership.
JUMBO is Botswana’s premier destination for hair care, cosmetics, white goods, and general merchandise. Recognized as a leader in its niche market, JUMBO has established itself as the go-to retailer for consumers seeking high-quality personal care and household products. With a product range that spans from international beauty brands to everyday essentials, JUMBO is a trusted name among both individuals and businesses.
One of the standout features of JUMBO is its ability to serve customers beyond Botswana’s borders. Its strong reputation and extensive product selection have attracted a loyal customer base from neighbouring countries, making it a regional powerhouse in beauty and home essentials.
The store’s commitment to offering competitive pricing and superior service has cemented its position as a market leader.
JUMBO’s retail model is designed to provide a seamless shopping experience, whether for individual customers looking for premium cosmetics or businesses seeking wholesale deals on white goods and beauty products. With a growing emphasis on convenience and accessibility, JUMBO continues to innovate, ensuring it remains a preferred shopping destination in Botswana and beyond.
Launched in 2006, Liquor Stop has redefined the liquor retail experience in Botswana, offering a comprehensive range of alcoholic beverages in a convenient one-stop shopping format. Whether customers are looking for premium spirits, fine wines, craft beers, or everyday favourites, Liquor Stop provides a diverse selection at highly competitive prices.
The brand’s success lies in its ability to cater to both individual buyers and bulk purchasers. With a focus on quality and variety, Liquor Stop ensures that customers have access to both local and international brands, making it a preferred destination for casual consumers, event organizers, and the hospitality industry.
Strategically located for maximum accessibility, Liquor Stop stores are designed to provide a seamless shopping experience, with knowledgeable staff ready to assist customers in making informed purchases. The brand continues to expand its reach, staying ahead of market trends and maintaining its reputation as one of Botswana’s most trusted liquor retailers.
